Executive summary
March 2025 | Sort Storage
Mission: Sort revolutionizes urban storage by merging self-storage demand with third-party logistics (3PL) efficiency, delivering 50–70% cost savings for long-term storage in high-cost markets like New York City. Our hybrid model disrupts traditional self-storage by leveraging underutilized warehouse space in logistics hubs, offering consumers and businesses a scalable, tech-driven alternative to overpriced urban storage units.
Market Opportunity
In NYC, where a 10x10 self-storage unit costs $200–$400/month, Sort addresses a critical gap: infrequent users (students, seasonal businesses, downsizing households) who prioritize affordability over constant access. With the Lehigh Valley, PA, offering warehouse rates as low as $4.08–$12.50/SF/YR (vs. NYC’s $17–$25/SF/YR), we unlock unprecedented savings while maintaining proximity to major Northeast markets.
Operational Model
1.Urban Hub & Fleet Efficiency
Bronx Hub: A 15,000–20,000 SF facility near I-87/I-95 serves as the consolidation point for NYC pickups.
Proprietary CDV Fleet: Compact, fuel-efficient vans navigate NYC’s dense streets, paired with two-person teams for rapid, secure loading ($4–6/unit transport cost vs. $25–50 for traditional movers).
Pre-Planned Routes: AI-optimized scheduling minimizes idle time and maximizes daily pickups.
2.3PL Warehouse Partnerships
Lehigh Valley Facilities: Partnering with state-of-the-art warehouses like JW Industrial Park (2.4M SF, opened 2025) and Lecangs Distribution Center (504K SF, climate-controlled), we access 40-foot clear heights for vertical stacking, achieving 3–4x storage density vs. traditional self-storage.
Scalable Space: Fixed leases cover 90% occupancy targets, with variable space scaling to meet demand spikes.
Strategic Advantages
Cost Leadership: Operational costs of ≤$0.50/unit/month via bulk transport and labor automation.
Tech-Driven Precision: RFID tagging and warehouse management systems (WMS) ensure 99.9% inventory accuracy, while real-time tracking provides customers audit-ready transparency.
Speed & Reach: Consolidated I-78, I-95, routes enable next-day NYC pickups and two-business-days delivery to the entire city and sets the stage for up to 85–95% of the U.S. population for scalability.

Future Outlook
Year 1 Targets: 10,000 units, 44% NOI margin through automation scaling.
Target Pricing: Tiered plans with Premium upgradability: Fully accessible inventory for unit owners. Every item available to ship, receive, and withdraw (with limitations)
($Xp/month for annual access; $Xp/month for bi-annual access) (p = Premium multiplier | Contingent to space tier subscription)
Maintaining sustainability with competitive leverage after major market presence.
Future Vision
Sort aims to assert a formidable presence in the $4.2B NYC self-storage market by 2027, expanding to major North-East cities following consumer trends. With plans to integrate AI-driven demand forecasting and robotic sorting systems, we will further reduce costs while enhancing service speed.
Conclusion
By bridging self-storage demand with 3PL logistics, Sort delivers unmatched affordability and efficiency. Our model not only captures cost-conscious urban consumers but also positions Sort as the leader in next-generation storage solutions