Simple, Affordable Storage for Urban Life

March 2025 | The problem and solution

Living in New York City means constant trade-offs. You want to keep your belongings safe but can’t justify $300/month for a small storage unit. Businesses need space for seasonal inventory but can’t afford sky-high warehouse leases. Traditional storage in cities is expensive and designed for frequent access—something most people don’t actually need here.

Sort’s solution cuts through the complexity. We’ve reinvented storage by combining two proven models:

Self-Storage Demand: People need to store things long-term.

3PL Efficiency: Businesses use warehouses to store goods cheaply.

Here’s how it works:

  • Customer stores with us in NYC for less.

  • We move their items to modern warehouses in Lehigh Valley, PA, where space costs 60% less.

  • They save, we handle the logistics.

Why It Works

Value for Customers

  • Cost: Pay $120–$150/month for a 10x10 unit vs. NYC’s $300–$400.

  • Simplicity: Schedule pickup/drop-off online. No more driving to a storage facility.

  • Security: Climate-controlled warehouses with 24/7 monitoring.

Market Potential

  • Demand: NYC’s self-storage market is $4.2B, with 200,000+ underserved users.

  • Scalability: Our hybrid model works in any city with expensive storage and nearby affordable warehouses.

Efficiency: We’ve stripped out the waste:

  • Smart Logistics: Pre-planned CDV van routes in NYC mean faster pickups.

  • Space Optimization: Stack items vertically in Lehigh Valley warehouses (40-foot ceilings fit 3x more than traditional storage).

  • Tech-Driven: Track your items in real-time via our app—no more guessing.

Leasing Done Right

  • Fixed Costs: We lease just enough space in Lehigh Valley to keep prices stable.

  • Variable Growth: Partner with 3PLs like JW Industrial Park (opened 2025) to scale up/down as needed.

  • No Bloat: Avoid NYC’s $25/SF warehouse rates. Pay $10/SF instead..

The Bottom Line

  • For Customers: Save money, gain peace of mind.

  • For Investors: Tap into a proven need with a scalable, asset-light model.

Ready to rethink storage? Let’s talk.

Simple works. Let’s keep it that way.